For over 130 glorious years…William H. Luden was a successful confectioner. He invented the menthol cough drop. At 15 William quit school and became an apprentice candy maker. It was only five years before he left his job to start his own company in 1879.
Luden set up his candy business in his father's old jeweler shop and used his mother's 5 by 6 foot kitchen as his "factory." There, he had all he needed: a coal burning stove and 30 lbs. of sugar. With that he began making candy that he sold door to door.
Within a short time he was able to convince Reading shopkeepers to display and sell his products and it wasn't long before he had enough capital to develop his most inspired invention.
Luden had noticed that cold sufferers at that time carried vials of menthol with them to relieve their symptoms. So he got together with a local pharmacist and created the first menthol cough drop.
But his business acumen didn't stop there. He knew that to realize his dream his wonderful new throat drop would have to be popular beyond the confines of eastern Pennsylvania. Knowing the power of word of mouth advertising, Luden gave away free samples of his product to railroad men. In time, the entire country had heard the name Luden's®.
From there the company grew so quickly it had to be moved three times between 1882 and 1900 finally settling on Eighth and Walnut streets in Reading. He built a four-story building there which had to be expanded only a few years later.
I remember as a kid my Nanny always having Luden's Wild Cherry throat Drops in the little white box. Time has changed and you can now find Luden's in a bag sold at almost every location imaginable.
Party of 5 was sent Luden's Sugar-Free Wild Cherry, Wild Berry, and New Vitamin C Orange to review.
I really like the new vitamin C Orange throat drops! They don't have that yucky cough drop taste either!
My kids really like the Wild Cherry so I had no problem reaplacing those with the Sugar-Free version, And they taste the same!
You can find Luden's on Facebook
And.....2 Lucky Party of 5 readers are going to win a prize package containing the 3 flavors mentioned in this post!
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